This poster was created by M&C Saatchi, Clear Channel and Posterscope in London. it is designed with a camera to test the emotions of people when they react to different ad's they see. To test this they made a boring fake brand (picture below) to see peoples reactions to the boring font and typical coffee colours. The idea of the whole thing is to see which ad's characteristics get the best reaction.
They described each part of an ad' e.g. font and colour, as if they were genes in DNA. This experiment will determine which 'genes' should be used in future ad's like selective breeding of animals. The characteristics that fall to trigger an engagement will be killed off and the ones that do will be passed on to future advertisements.
click here to see where the ideas came from.
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