Sunday 13 December 2015

Wendigo's dark brand design


Wendigo's brand is a film and video production agency. The name comes from a mythical half-beast creature that was once human. However after being forced to eat human flesh to survive, they become monsters that are possessed. After their transformation, they crave human flesh. In this instance, The metaphore is that the Wendigo is a beast that feeds on creativity.


These images are from the Distillery website which is a creative studio specialising in art design. They were approached to create this identity and they have done an amazing job! It is dark and mysterious with an earthy look which matches the story of the Wendigo with the twig and bone like imagery structuring the type. 


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