Marmite has been around for 113 years so they must have done something right! It was born in Burton-On-Trent, Staffordshire and was shipped off throughout both world wars to the soldiers as a source of nutrition. Over time you can see how their advertising has adapted to the current trends of today. Firstly allot of the ads' were based around its health-giving properties listing the vitamins to attract house wives and also pregnant women as it was good for their babies.
The story behind the shape of the jar was new to me till today. It originates from the French cooking pot called a Marmite hence the jar looking like a stewing pot. You can also see in this ad' it looks like the woman is cooking from it which reminds me of the huge cauldron-like ones they used for school dinners.
However now the marmite adverts are based around the 'love it or hate it' phrase which has been proven true for many years. New twists using modern advertising techniques have started to be used like the one on the right. This is relating socks and sandals to marmite as they are something else people either love or hate but also plays on the humour people see in the fashion choice. They use this to promote their new squeeze bottle using new technology to make the image seem like its drawn with marmite. This gives people the impression its so easy to use, you can draw with it.
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