I have recently studied the work of a branding agency based and founded in London called adam&eveDDB. It was created in 2008 by 3 men Doyle, Dane and Bernbach and is owned by Omnicon group inc, one of the biggest advertising holding companies in the world. The original company the men started was in Manhattan 1949 with a few offices in other countries.
Today it has grown to win many awards for its board communication skills and creativity. One of my personal favourites is how they communicate the John Lewis brand for its many different departments. A good example of their success with John Lewis would be the Andy Awards, where they took home 4 golds for the christmas advert. This advert was such a success as it touched the heart of the public to see the imagination of christmas through a child's eyes.
click here to watch the ad'
This is a picture below from the John Lewis insurance advert featuring the song Tiny Dancer by Elton John. It uses the idea of kids being accident prone to advertise the insurance for every day life not just theft, fires or any of the usual focuses. Parents can relate this to their own lives creating an automatic relationship between the brand and the target audience. It also makes the usually boring and expensive topic of insurance fun and this is what grasps the audience. It also doesn't pester you with facts and figures it just says 'it it matters to you, it matters to us' which shows they directly care about 'you' as an individual.
click here to watch the ad'
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