Music artists promoting through brands, good or bad?

I was drawn in by a current broadcast on Radio 1 discussing music artists having their songs used by brands on TV and Radio adverts. They was questioning whether it gives the artist/group an unprofessional look to be associated, or become more known through a brand rather than on their own. The main example they used for this was the 2015 Asda advert using the song 'Oh My Love' by 'The Score'. After the song was released on the advert it became the top shazamed song on the app and top shazamed song from an advert of all time! The artists spoke with Radio 1 saying 'we are happy with the press the song got and it would have taken off eventually 

its own, but we just took the opportunity ASDA gave us". I personally think the group have done nothing against their reputation by using the song on the advert. I love the song, and think it was a clever way to make it known and get it in the charts.