This ad' for the campaign was created and edited by Brand New School an agency in New York and Los Angeles . They have used techniques such as stop-motion to create this eye catching, fun ad'. The colours and music make it fun and fast paced using the colours and logos of iconic fizzy drinks to appeal to people all round the world.
The ad' features their partnership with Coca-cola. This highlights the fact you can make your favorite drink in your home with the Keurig K-Cups instead of buying in bottles (which is also better for the environment). It also uses other brands such as Sprite, Dr Pepper and more different flavours drinks all shown through different aesthetics in the ad'. To symbolise the colours of the drinks they also used different coloured lipsticks for the people drinking them. I thought this was a fun, creative way to communicate the different drinks and their characters. click here to see what you think.
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