The Audi R8 created by DDB London starts with an eye being almost memorised by the car. The pupil moves in time with the car changing gears and the sounds it makes showing the thrill it gives the body. This makes me think that the person and the car are in sync with each other and shows the effect it has on the driver. I love that even though in the first half of the ad' you can't see the car you still make the connection from the sounds and eye reactions with the street lights reflecting back.
click here to watch the ad'.
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