This shows the evolution of the Pepsi logo from 1898 to today and it is surprising how many times they have changed it. The original font from 1898 to 1950 resembles coke's type as that was their competitor when they launched. However in 1962 they created their own identity with the bold capital letters over the same cap as 1950.
The newest logo has raised some concerns with the public that it looks like an overweight man. This connotes that the drink will make you put on weight and that even the diet one is bad for you. However the brand was going for a logo representing the earths gravitational pull and feng shui which i feel they have made. I think the 1 million was well spent in creating a cleaner logo following the trend of Apple and their simplicity.
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