The recent Quality Street christmas ad' was based around when you see snow for the first time and if feels like christmas. "The proper start of Christmas is when the Quality Street tub appears. It's as magical as the first snowflake," says J. Walter Thompson London creative director David Masterman.The directors wanted to create the feel of what Quality Street would be like if it was a real road, warmth, family and fun. I personally think they have done well to simply capture the fun of christmas without a long winded emotional story like other ads'
To produce this they ordered 45,000 sweet wrappers to make it look like snow in the wind and for this to happen nestle changed their production like for 2 hours to just make the wrappers. They also made a short clip about the production of the ad which you can watch below
click here for behind the scenes
click here to watch the ad'.
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