Starbucks was founded in the 1970's where its logo was designed by Terry Heckler a little differently to how it is today.
As you can see the logo is similar however it is less animated and the woman is topes. The purpose for this was that the woman was meant to draw in the business men of Seattle just like coffee does to people that enjoy caffeine. The mermaid like image is a 16th century siren with two tails that would draw its victims in with its beauty and song then kill them. However over time it was seen as offensive to have the woman bare chested so the brand had to adapt the logo to be a little more modest.
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