Tesco launched an advert filmed live of customers experiencing a kind of haunted house/ supermarket. The campaign named 'spookermarket' by BHH London. The reaction of the customers makes the ad enjoyable as you can feel the tension building up as they get towards the prank. The hidden cameras make it seem realistic to the different types of people in the store again grasping the attention of the audience as its people just like them that shop in Tesco.
click here to watch the ad'
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