The John Lewis ad' never fails to bring the public a happy tear. It is based on a little girl called Lily feeling sorry for the man on the moon being all alone at christmas time. She tries to send him messages but her attempts fail till on christmas day she sends him a telescope by balloons so he can join in the christmas cheer from his little house on the moon.
The message of the ad' is to 'show someone they're loved on christmas'. I feel the ad' perfectly grasps this concept through the imagination of children that there is a man on the moon.
The store is aiming to raise thousands of pounds for 'Age UK'. This is to help elderly people that might be alone over the holidays. Their slogan is 'no one should have no one at christmas' echoing the one used by John Lewis in the ad'.
click here to watch the ad'
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