M&S christmas ads never fail to emphasise the luxury of the food. All the intricate detail of the christmas food is bought out by the clever yet simple presentation of the ad'. Along with the modern song 'rather be' by clean bandit it not only attracts the attention of their typical adult audience but also the younger generation that recognise the tune.
They use the black background to contrast with the food so the audience is fully focused on what they're trying to promote. I love the screen shot i took above as it looks like snow communicating stereotypes of christmas and getting everyone in the spirit.
They also use allot of gold like shown in the picture below. This connotes high quality and wealth as their target market tends to be upper class and this is what most people aspire to be. This again draws them in creating a relationship by supplying things the audience member wants.
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