The M&S christmas ad' this year has taken a different path to those such as John lewis telling a story and telling the 'true' meaning of christmas. They have gone for a more glamorous fun approach using stereotypical christmas colours that tend to be red and gold the most luxurious theme. They have also used the present box throughout communicating the message that you can buy your presents from M&S. This along with the range of adults and children shows its a diverse store that is fun for all ages to get into the christmas spirit along with looking glam. The song 'uptown funk' also puts you in a good mood when watching the ad' appealing to the younger generation.
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