Nissan Quashqai Imagery

This ad uses the imagery of a story book to promote the new Quashqui. The slogan for the ad' is 'your story starts here' creating an imaginative feel by using the pages as the road. As it folds the car smoothly dodges the high rise modern buildings saying 'no matter what the road throws at you', this suggests the car is 'special' and can do anything you need. Overall i feel the ad' communicates its message of the new and improved car well by straying from the ordinary and allowing the audience to make the connection between the imagery and the slogan. 

click here to watch the ad'

Virgin Media 'Inspired'

I saw this ad' in the cinema and its message is special especially for a female audience. It is based around the little girl being inspired by successful women if today and from her mums past. Using celebrities as her role models she is intrigued by their succeses and feels 'connected' to them. This could be linked to the new film 'Suffragette' and where the success of women was born and recognised. I love the link between the internet 'connection' and the connection she feels to these people as they look into the camera straight at her through the screen and she feels personally attached. The song is also linked 'girl on fire' which really adds to give you those goosebumps when you are emotionally connected to something.

click here to watch the ad'  

James Bond trend

Heineken has been taking advantage of the new James Bond film to advertise its products and i actually saw this prior to watching the film in the cinema. This makes the product desirable to its over 18, predominantly male audience. It does this through the sophisticated, smooth personality of Bond and makes them think Heineken will make them seem this way. This however also promotes the film and its release that people are excited for so pay more attention to the ad'.

click here to watch the ad'

SKODA ad'

The new SKODA ad' cleverly uses a theme of space and rockets to communicate the cars features. Sounds of rockets taking off suggest there is allot of power in the engine and the anti-gravity shows the space the car has. It says 'Travel in space' which could be a homonym for the amount of space there is in the car which captors to people especially with kids like in the ad'. I love how it plays with the realistic imagination of the child using the sound effects of a rocket and anti gravity in the car. Overall i think its a successful ad' and that will appeal to mainly families effectively. 

Most romantic ad' i've ever seen

This is the most romantic story in an ad' i have ever seen. The story line gave me goosebumps even before it reached the main part through the simple gesture of offering someone chewing gum. It plays on this gesture throughout as their relationship develops from high school to now. An example is when they have an argument and they make up when she offers him a stick of gum suggesting to the audience, that it can solve problems and be used as an act of kindness.

I shed a tear at the end when he shows their life through stages of chewing gum wrappers in a gallery and the last is a marriage proposal. You can feel the love and history communicated between the two people in under 2 minutes as you watch their relationship unwrap (like chewing gum). In my opinion it has everything it needs to be a successful ad'.

click here to watch.

Buenos Aires- Cycling health

This is a campaign in Buenos Aires to promote the city to improve their heath. It was created by La Comunidad an Argentinian studio. They have used cycling as their base to persuade people to do more exercise and in the long run educe traffic congestion and CO2 car emissions.  

I love how the ads have used the bike wheels within the body parts. It also makes it seem like the wheel is needed for each part to run smoothly like its part of the mechanics. It could also cater to the already bike enthusiasts that (especially with the lungs), live and 'breath' the sport. Once created they were put all round the city attracting people with the bright colours and creative imagery. 

New look for the Pizza Hut brand

Pizza Hut has recently been advertising its new look. Everything is changing from the menu to the decor giving a more american diner vibe. It is similar to TGI Fridays which is seen as a more sophisticated less child directed restaurant which is what i think they were aiming for. The logo above has become more slimline and basic like the Zizi's, a higher class restaurant. I think they have taken a risk by changing the brand look however I think it will be successful. 

The interior design has been revamped with vintage but also modern touches. The bar has been put in to appeal more to adults so they feel the environment is catered to them as well as their children. The bar is similar to the one in TGI Fridays shown below which could indicate they are trying to gain a similar reputation. 

On the website they say 'We like to think of it as Freedom. Freedom from… well, never mind that; let's just say Freedom to choose. So grab your taste buddies and let's hustle!'  

This is trying to promote their new look and get you to come down and experience the 'freedom'. They have also put together a TV ad' featuring allot of bright colours and exploding foods. I think it is fantastic to show the new vibe and give the impression that in Pizza Hut no one can tell you what to do, your in charge.

click here to see the ad'

what are amazon dash buttons?

The Amazon Dash Button is the new way to order your essentials and all you need is the free Amazon app. This is a wifi connected device that re-orderes your selected item to your door with the push of a button. The idea is based around products that are part of a daily routine and how it can be stressful if they run out such as hair gel or washing powder. 

They price at $5.99 each on the Amazon website and they also have a video to show how they can aid your lifestyle. The video has the rhythm of a daily routine slowly using up products till they run out. This shows how stressful life can be without the button however with it, your daily rhythm will never be disrupted.

click here to watch the ad'.

McDonald's open at night

This shell ad' was launched to announce that McDonald's restaurants would be open at night. It is an interactive sign that only works at night when the other half of the arch to is reflected in the glass to make the iconic 'M'. It was created by DDB Sydney with Matt Eastwood as the creative director. I love the creativity and even though it may not be as effective in the day, at night it would catch peoples eye. 

This one was on a highway in america made of reflective tape. When headlights reflect from it i feel it looks quite ghostly as the letters appear to be floating which fits the night time theme. 

I personally think it is quite dangerous as it could be distracting when it suddenly lights up. However it gets the message across and if your tired driving at night it might be just what you need to have a break from the journey. 

Have children lost their imagination?

Have this generation of children lost their imagination, urge to explore and love of the outdoors? Well a campaign has been launched to get children to explore the outdoors like they do their virtual games.  The US Forest Service's 'discover the forest' campaign used a fake VR headset so children thought they were in a virtual world. However when they take them off they realise they have their own HD Surround Sound world to play in. This voices the importance of children playing outdoor and using their imaginations to entertain themselves in an open social environment. Not created for them on a screen. 

click here to watch the ad and see how the children reacted to the experiment. 

Adidas shoe box card

I recently purchased some Adidas 'Superstars' from JD sports. When I opened the box at home there was a piece of card covering the shoes so you have no choice in seeing it. The type on the card is directed at the younger generation 16-21 as it references social media related words such as 'followers and 'likes. It also grasps your attention as it uses alliteration to create a rhythm whilst your reading 'fame, fans, followers'. 

The vocabulary is linked to Instagram, Facebook and Twitter. On Instagram and Twitter people compete to have the most followers and on Instagram and Facebook people take pride in how many 'likes' they get. All the things they mention in the card 'fame', 'fans', 'applause' is something that makes people feel appreciated and what happens to celebrities. This suggests the shoes will make you feel famous and may even get you likes on your photos. However it says you don't need to be in it for all that because you a superstar without all the recognition. 

Ulta beauty- Breast Cancer Ad

This ad' by Mullen Lowe is all about capturing the emotions people going through cancer feel and overcoming the negativity. This was to voice the partnership between Ulta beauty and the Breast Cancer Research Foundation but also to raise money for the charity. 

If this doesn't effect your emotions you aren't human, the way it is put together goes from depression to joy showing how people can overcome the hard steps of cancer. The whole way through she talks about her beauty and how cancer has effected that with hair loss but then she changes her tone as she knows she'll always be beautiful. She also gets her first hair cut after being bald at the end to show how Ulta beauty can change someones life, and make them feel beautiful. 

click here to watch the ad'

London Ink sculptures

These sculptures were created to advertise a London tattoo studio. They feature a giant, realistic man and woman tattooed with the studio's design's by Louis Malloy. The girl is lying down with her head stuck in a photo booth in Victoria train station, London. 

The male is located by the Tower bridge of London, appearing to be swimming through the grass he has a a tattoo of very British fish and chips which would be interesting for tourists. I love how life like the sculpture is with even the grass coming up as ripples and overall how amazing the campaign is for the shop's publicity. 

IPhone 6s ad'

The new i phone 6 ad' is designed to highlight the new features added. However, to juxtapose this they open the ad' with 'not much has changed' which surprises the audience, until the word 'except' is introduced. 

The aspects used in the video have been adapted to modern trends such as 'selfies'. Even the technology has been altered so people can take better selfies with the front flash. Selina Gomez has been used to amplify this detail by taking a selfie on the red carpet which suggests to the audience that the phone will make them feel like a star. It also uses the term 'likes' from Instagram to say 'thats going to get like, a million likes' which gives off the voice of teens as they will be most interested in the 'selfie' camera and familiar with the 'like' system. Overall this new technology plays on the obsession people have with being noticed and the buzz they get from receiving likes. 

The ad' finishes with the phrase 'so yeah, thats what's changed' which uses a sense of sarcasm and humour towards the opening comment. 

click here to watch the ad'

Sony 4k Ultra HD ad- firestone by Kygo

Sony is an electronics company that knows how to communicate its technology in style. I saw this ad' in the cinema last night and got shivers from the emotion it gives. It was made by the production company Soup and the ad agency DDB with Ben Tricklebankas the producer. 

The intricate details of the fireworks are reflected into someones eyes whilst watching them, this could represent the idea you will watch TV in the quality that you see real life. The song 'firestone' is also well suited to the ad due to it's references to fire and light, this is effective along with the fire works shooting in time with the music. There is also a focus on love in the ad' connecting to the song lyrics creating a connection with the audience due to their own experiences with the emotion. 

The typography 'celebrate every detail' plays with the idea of fireworks being for celebrations like they are celebrating the quality of the TV with you. 

click here to watch the ad'

Emirates ad- Jennifer Aniston

I personally am a huge fan of Jennifer Aniston and i never thought i would see her feature in an ad like this. Emirates hired her to big up the luxury of their airline experience in comparison to others. Jennifer has a bad dream that she is flying on the average plane without her usual shower and bar to be woken up on her luxury flight. As an actress she plays the part well making it humorous to the audience that she has bad dreams about most peoples normal lives. She was paid along the lines of 5 million to take part in the advert and in my opinion it was money well spent. 

click here to watch the advert.

Coca-Cola-'happiness starts with a smile'

This campaign was for Coke by Gonzales in Brussels. They hired a man to laugh hysterically on a subway which was touch and go on how it would go down with the public but they actually took it well. The aim was to make people laugh in a situation that they rarely do...and it worked. I love how spontaneous the set up was and how they have used real reactions to make the video. 

click here to watch the ad'

Chanel Chance perfume

This is one of my favourite advertising campaigns at the minute for Chanel Chance. The different fragrances are advertised according to their smells. The yellow (eau de toilette) has a girly look with the ribboned dress matching the colour of the bottle. The green (eau fraiche) has a fresh sporty look about her and the pink (eau tendre) is based purely on flowers. These all relate to the smell of each perfume which could also be to suit the different personalities of the audience. Another thing i like about the ad is the simplicity. The outfits and light pastel colours draw more attention to the brand but still catch the eye with the contrasting shades.

 Finally I like the body language of the girls especially for the pink bottle. She is almost cradling the bottle like she is in love or protecting it like you would your partner or child. It is also against her bare skin and along with the flowers this gives a natural, fresh look. 

Umpqua Bank's unusual ad'

Umpqua bank is a company based in Portland US. The ad' in question was created by CAA Marketing and Nexus director for the financial services category. The short film is very different to any bank ad out there, but is visually stunning to watch using amazing, creative special effects. The clip starts with nature being destroyed by a man made machine in the dark. When a small seed from the fallen tree escapes it grows in the moonlight to cover the urbanised area in vibrant flowers and light. This plays on the idea of the growth of humanity when shops and homes appear in the light but also how nature needs to be a part of the city life. Personally i think it is a very creative idea which is eye catching to the audience, however it could be questioned how relative it is to the bank if you don't look into the meaning of it all.

click here to watch the ad.

    

Keurig Kold campaign-Brand New School

This ad' for the campaign was created and edited by Brand New School an agency in New York and Los Angeles . They have used techniques such as stop-motion to create this eye catching, fun ad'. The colours and music make it fun and fast paced using the colours and logos of iconic fizzy drinks to appeal to people all round the world. 

The ad' features their partnership with Coca-cola. This highlights the fact you can make your favorite drink in your home with the Keurig K-Cups instead of buying in bottles (which is also better for the environment). It also uses other brands such as Sprite, Dr Pepper and more different flavours drinks all shown through different aesthetics in the ad'. To symbolise the colours of the drinks they also used different coloured lipsticks for the people drinking them. I thought this was a fun, creative way to communicate the different drinks and their characters. click here to see what you think.