The new SKODA ad' cleverly uses a theme of space and rockets to communicate the cars features. Sounds of rockets taking off suggest there is allot of power in the engine and the anti-gravity shows the space the car has. It says 'Travel in space' which could be a homonym for the amount of space there is in the car which captors to people especially with kids like in the ad'. I love how it plays with the realistic imagination of the child using the sound effects of a rocket and anti gravity in the car. Overall i think its a successful ad' and that will appeal to mainly families effectively.
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