Have this generation of children lost their imagination, urge to explore and love of the outdoors? Well a campaign has been launched to get children to explore the outdoors like they do their virtual games. The US Forest Service's 'discover the forest' campaign used a fake VR headset so children thought they were in a virtual world. However when they take them off they realise they have their own HD Surround Sound world to play in. This voices the importance of children playing outdoor and using their imaginations to entertain themselves in an open social environment. Not created for them on a screen.
click here to watch the ad and see how the children reacted to the experiment.
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