The new i phone 6 ad' is designed to highlight the new features added. However, to juxtapose this they open the ad' with 'not much has changed' which surprises the audience, until the word 'except' is introduced.
The aspects used in the video have been adapted to modern trends such as 'selfies'. Even the technology has been altered so people can take better selfies with the front flash. Selina Gomez has been used to amplify this detail by taking a selfie on the red carpet which suggests to the audience that the phone will make them feel like a star. It also uses the term 'likes' from Instagram to say 'thats going to get like, a million likes' which gives off the voice of teens as they will be most interested in the 'selfie' camera and familiar with the 'like' system. Overall this new technology plays on the obsession people have with being noticed and the buzz they get from receiving likes.
The ad' finishes with the phrase 'so yeah, thats what's changed' which uses a sense of sarcasm and humour towards the opening comment.
click here to watch the ad'
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