This ad uses the imagery of a story book to promote the new Quashqui. The slogan for the ad' is 'your story starts here' creating an imaginative feel by using the pages as the road. As it folds the car smoothly dodges the high rise modern buildings saying 'no matter what the road throws at you', this suggests the car is 'special' and can do anything you need. Overall i feel the ad' communicates its message of the new and improved car well by straying from the ordinary and allowing the audience to make the connection between the imagery and the slogan.
click here to watch the ad'
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