Umpqua bank is a company based in Portland US. The ad' in question was created by CAA Marketing and Nexus director for the financial services category. The short film is very different to any bank ad out there, but is visually stunning to watch using amazing, creative special effects. The clip starts with nature being destroyed by a man made machine in the dark. When a small seed from the fallen tree escapes it grows in the moonlight to cover the urbanised area in vibrant flowers and light. This plays on the idea of the growth of humanity when shops and homes appear in the light but also how nature needs to be a part of the city life. Personally i think it is a very creative idea which is eye catching to the audience, however it could be questioned how relative it is to the bank if you don't look into the meaning of it all.
click here to watch the ad.
No comments:
Post a Comment