Heineken has been taking advantage of the new James Bond film to advertise its products and i actually saw this prior to watching the film in the cinema. This makes the product desirable to its over 18, predominantly male audience. It does this through the sophisticated, smooth personality of Bond and makes them think Heineken will make them seem this way. This however also promotes the film and its release that people are excited for so pay more attention to the ad'.
click here to watch the ad'
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