I recently purchased some Adidas 'Superstars' from JD sports. When I opened the box at home there was a piece of card covering the shoes so you have no choice in seeing it. The type on the card is directed at the younger generation 16-21 as it references social media related words such as 'followers and 'likes. It also grasps your attention as it uses alliteration to create a rhythm whilst your reading 'fame, fans, followers'.
The vocabulary is linked to Instagram, Facebook and Twitter. On Instagram and Twitter people compete to have the most followers and on Instagram and Facebook people take pride in how many 'likes' they get. All the things they mention in the card 'fame', 'fans', 'applause' is something that makes people feel appreciated and what happens to celebrities. This suggests the shoes will make you feel famous and may even get you likes on your photos. However it says you don't need to be in it for all that because you a superstar without all the recognition.
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