This ad' by Mullen Lowe is all about capturing the emotions people going through cancer feel and overcoming the negativity. This was to voice the partnership between Ulta beauty and the Breast Cancer Research Foundation but also to raise money for the charity.
If this doesn't effect your emotions you aren't human, the way it is put together goes from depression to joy showing how people can overcome the hard steps of cancer. The whole way through she talks about her beauty and how cancer has effected that with hair loss but then she changes her tone as she knows she'll always be beautiful. She also gets her first hair cut after being bald at the end to show how Ulta beauty can change someones life, and make them feel beautiful.
click here to watch the ad'
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