This is one of my favourite advertising campaigns at the minute for Chanel Chance. The different fragrances are advertised according to their smells. The yellow (eau de toilette) has a girly look with the ribboned dress matching the colour of the bottle. The green (eau fraiche) has a fresh sporty look about her and the pink (eau tendre) is based purely on flowers. These all relate to the smell of each perfume which could also be to suit the different personalities of the audience. Another thing i like about the ad is the simplicity. The outfits and light pastel colours draw more attention to the brand but still catch the eye with the contrasting shades.
Finally I like the body language of the girls especially for the pink bottle. She is almost cradling the bottle like she is in love or protecting it like you would your partner or child. It is also against her bare skin and along with the flowers this gives a natural, fresh look.
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