Sony is an electronics company that knows how to communicate its technology in style. I saw this ad' in the cinema last night and got shivers from the emotion it gives. It was made by the production company Soup and the ad agency DDB with Ben Tricklebankas the producer.
The intricate details of the fireworks are reflected into someones eyes whilst watching them, this could represent the idea you will watch TV in the quality that you see real life. The song 'firestone' is also well suited to the ad due to it's references to fire and light, this is effective along with the fire works shooting in time with the music. There is also a focus on love in the ad' connecting to the song lyrics creating a connection with the audience due to their own experiences with the emotion.
The typography 'celebrate every detail' plays with the idea of fireworks being for celebrations like they are celebrating the quality of the TV with you.
click here to watch the ad'
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