Pizza Hut has recently been advertising its new look. Everything is changing from the menu to the decor giving a more american diner vibe. It is similar to TGI Fridays which is seen as a more sophisticated less child directed restaurant which is what i think they were aiming for. The logo above has become more slimline and basic like the Zizi's, a higher class restaurant. I think they have taken a risk by changing the brand look however I think it will be successful.
The interior design has been revamped with vintage but also modern touches. The bar has been put in to appeal more to adults so they feel the environment is catered to them as well as their children. The bar is similar to the one in TGI Fridays shown below which could indicate they are trying to gain a similar reputation.
On the website they say 'We like to think of it as Freedom. Freedom from… well, never mind that; let's just say Freedom to choose. So grab your taste buddies and let's hustle!'
This is trying to promote their new look and get you to come down and experience the 'freedom'. They have also put together a TV ad' featuring allot of bright colours and exploding foods. I think it is fantastic to show the new vibe and give the impression that in Pizza Hut no one can tell you what to do, your in charge.
click here to see the ad'
No comments:
Post a Comment